What is the Clarity Tool? A new analytics tool from Microsoft

Tech Trends


Microsoft recently announced the release of its latest web analytics tool, called Clarity. Microsoft Clarity is an analytics product designed to help site managers improve their sites.

It’s a free tool that gives you a clear understanding of users visiting your websites. Always valuing the privacy of users.

What do developers say about this tool?

As per the developers, they have created a tool that will help website owners to know about the modifications they should do on their websites that will result in higher traffic on their websites.

It will show which part of the site has the highest and lowest engagements. It also provides website debugging.

Benefits of using Microsoft’s Clarity tool:

Following are the main advantages of using this tool developed by Microsoft.

1. Convenient and Fast:

The Clarity tool is easy to use and won’t be heavy on your sites. Even if you are not a tech geek who doesn’t know how to use the latest technologies, you can still understand how to use this tool.

This tool will not cause unnecessary load on your page to ensure users don’t have to wait too long to see your entire website.

2. Heatmaps and session replays:

Clarity provides extensive knowledge about user behavior as it provides important tools such as heatmaps and session replays.

Heatmaps provide a visual into how users interact with your site. It usually comes in two types.

  1. click on maps
  2. scroll maps

Session-replays is capable of recording and replaying the entire user journey that landed on your website.

This helps you understand the pattern of traffic coming to your site.

3. Information Panel:

With the help of an information panel, you can easily monitor the site and manage traffic routes.

You can see how many people have visited your website and whether they got the relevant information through your website or not.

Eventually, it will help in the professional management of the sites.


So, we can clearly say that the “Clarity tool” will help you grow your business digitally, bringing traffic to your website and rapidly growing your customers.

Every year, Microsoft releases updated features to increase its market share.

The post What is the Clarity Tool? A new analysis tool from Microsoft first appeared on Tech Trends.

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